Studio 88
Studio 88’s online experience needed to reflect the brand’s visual identity while helping visitors plan a visit. I carried the brand’s look and feel across the menus, events and reservations, giving the experience a consistent visual direction.
I organised the content around the choices visitors make: exploring food and drinks, finding event details and making a reservation. A clear structure helps them move between these tasks.
The result brings Studio 88’s visual identity and visitor experience together, introducing the brand while helping guests plan their visit.
Bringing Studio 88’s Identity to Life
The experience needed to carry Studio 88’s visual identity into the decisions guests make before a visit. These four elements shaped how visitors explore the venue and plan their time there.
The visual identity carries across the experience, giving menus, events and reservations a cohesive feel.
A Consistent Brand Experience
Food, cocktails, beer, champagne and wine are grouped into clear categories for browsing.
Menus Made Easier to Explore
A dedicated space helps visitors discover what’s happening at Studio 88.
Events in the Spotlight
Reservation information is easy to find as visitors move from exploring the venue to planning a visit.
Reservations Within Reach
Problems
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The experience needed to reflect Studio 88’s visual identity while helping visitors plan a visit.
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Menus, events and reservations each needed to be easy to find and explore.
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The venue’s different offerings needed to feel like one connected experience.
Solutions
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Carried the brand’s visual identity across the experience.
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Organised food and drinks menus into clear categories.
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Made events and reservation information easy to access.
Results
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A more cohesive brand experience across the venue’s content.
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A clear way for guests to browse menus, discover events and plan a visit.
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An experience that supports visitors from first impression to reservation planning.
Brand character and usability work best when they support each other
LEARNINGS
Studio 88 reinforced that a strong visual identity should carry through every part of the guest experience. When menus, events and reservations are easy to navigate, visitors can engage with the brand while finding what they need to plan a visit.