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Hi, I’m Chi, a Digital Product Designer

Abstract Colorful Painting

I’m an end-to-end Product Designer with five years of experience across agency, in-house and freelance work. I’ve worked on websites, SaaS platforms, mobile apps, dashboards and design systems. I’m especially interested in the space between UX logic and UI craft: understanding how a product should work, where it creates confusion, and how to make the experience clearer and easier to use.

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In My Current Role

I work mainly on complex B2B tools, where dense workflows, edge cases, regulations and trade-offs shape the experience. These products are often treated as “just functional”, but I believe they deserve the same care, clarity and visual polish as any consumer-facing product.

 

My Process

I start by asking questions and understanding what is causing the problem before moving into screens. I map how things connect, find where a flow breaks down and test the weak points before users encounter them. Overthinking comes in handy here.

 

Outside Work

You’ll usually find me drawing, planning my next trip, watching TV shows or trying a new creative hobby. The results vary.

 

Let’s Talk

Say hello 

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